ABOUT US
La Maison Ivy is you, is us. It's the belief that we can all have a positive impact and that there is no such thing as "too small" when we do it with a big heart. It is a brand representing the change towards a better future by taking action now.
- 2020: During Covid Sarah started the initiative for nurses "Chuperchouchou" (each scrunchie sold, a nurse in Switzerland would receive an encouragement letter and a scrunchie for free).
- 2021: Our products were available in more than 5 pop-up stores in Lausanne, Montreux and Geneva.
- 2022: Expansion of our production line by employing ex-street workers for the crafting of our unique pieces.
- 2023: Representing the change in the fashion industry at the UNDRESS Fashion show and invited as young promising talent to the Reich'Art award in Cannes, France.
We are convinced that we must act, and now. The fashion industry is one of the most polluting on the planet and yet it is not necessary to import our clothes from the other side of the world to be stylish. And this is the challenge that our founders have taken up; to innovate where chain stores push us to over-consumption, we have chosen to slow down production.
Where collections are constantly changing, we have chosen to create unique pieces that last over time. Where human trafficking is in the headlines, we have chosen to help people in difficulty to reintegrate into working life. Where vintage mentalities are still far behind, we have chosen to invest in the future.
Because we believe that each person has a piece to contribute to the puzzle of a better world and that the best way to change the world is to change ourselves.
Our mission is to offer luxury upcycled garments to a conscious and responsible community. But also to inform, share and prove that it is possible to combine eco-responsibility and fashion by being :
- AUTHENTIC; each piece is unique and handmade in our workshops in Switzerland.
- CREATIVE; upcycling allows us to give a new life to quality vintage pieces and to make them into works of art, while not compromising the planet.
- RESPONSIBLE; our entire production chain is based on responsibility towards our planet and above all towards people. We promote local know-how by helping former escorts to reintegrate into the job market through sewing and creativity. Social and environmental impact are part of our DNA.
- USING PREMIUM QUALITY; slow-fashion is not only about slowing down the production process (the opposite of fast-fashion), but above all about ensuring the quality of each piece so that they can be kept for as long as possible. Our goal is not to push consumption, but to make sure that your favorite item lasts as long as possible.
- DOING IT WITH STYLE; being eco-responsible and stylish, a myth or reality? This you decide, but we will always do our best to provide the most stylish pieces we can.
As we upcycle we are bringing back value to clothes that were already loved. We don't produce, we only use raw materials that are already existing and leave space for our creativity to create unique pieces of Art that will last longer thanks to the quality of the fabrics chosen.
Thank you for being a part of our success and we look forward to building a better future with you.
